RETAIL “FIRST” FOR SHEFFIELD INDEPENDENT DEPARTMENT STORE AS NEW PANDORA CONCESSION IS LAUNCHED
30 September 2024
The world’s largest jewellery brand, Pandora, will introduce its first-ever concession at Sandersons Department Store, located at Fox Valley in Sheffield, next month.
Shoppers will have access to Pandora’s full jewellery range, from its iconic charm bracelets to earrings, rings, necklaces, and the latest collections and services offered in Pandora stores, all within a bespoke branded space in a prime location within the department store.
This exciting new concept is set to launch in October, just ahead of the busy Christmas season. The concession will be staffed by Pandora’s expert team, who are dedicated to offering customers a personalised shopping experience, while showcasing the diverse range of hand-finished jewellery that has made Pandora the world’s largest jewellery brand.
This marks Pandora’s first collaboration with an independent department store, expanding its retail footprint in a unique new way. Founded in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie, Pandora has grown from a small jewellery shop in Copenhagen to an internationally recognised brand, present in over 100 countries.
Sanderson Department store was founded 2016 at Fox Valley in Sheffield with its sister store opening in Stroud in 2021. The company is independent, and family owned and works with several leading UK heritage brands including Barbour and Holland Cooper.
Sandersons has also built up a reputation for its sought-after range of luxury fragrances and for delivering a unique in store experience. In 2019 the business was named Best New Retailer in the Drapers Independent Awards. Pandora is also launching in Sandersons’ sister store in Stroud, Gloucestershire.
Louise Fearnehough, Managing Director at Sandersons Department Store, said: “This a great coup for Sandersons. We are so excited to be welcoming Pandora to our store at Fox Valley with the company’s brand-new concession, and to be chosen to be the first independent department store to work with the company on this concept.
“The Pandora area is going to look fantastic, and our customers are going to absolutely love this addition to the store.”
Ross Monaghan, Sales Director at Pandora UK, said: "This marks a proud moment for Pandora as we open our first concession in collaboration with Sandersons. As a premium department store with values closely aligned to our own, this partnership feels like a natural fit. We’re excited to see what this collaboration will deliver, allowing us to meet new customers and offer them the full Pandora jewellery experience. Our concession will feature an adapted version of our new Evoke 2.0 concept store, with all the key services customers expect, including MyPandora, click and collect, and endless aisle—where customers can order items not stocked in-store and have them delivered to their home free of charge. We look forward to seeing the positive impact this new offering will have in Stroud and Sheffield."
The company is currently recruiting for the new Fox Valley concession.
About Pandora
Pandora is the world's largest jewellery brand. Pandora's hand-finished jewellery crafted from high-quality materials offers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. Pandora is committed to leadership in sustainability and is sourcing recycled silver and gold for all of its jewellery, just as the company has set out to halve greenhouse gas emissions across its value chain by 2030.
To find out more about Sandersons Department Store visit www.sandersonsdeptstore.co.uk
For further information, contact:
Public Relations Department, Dransfield Properties Ltd
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